Representation in Advertising

 Ideology 

Ideology of domesticity - Idea of a traditional family and home life. 










Vance Packard - The Hidden Persuaders. 






Advertising Call to Action

What the brand wants you to do next after you've seen the advert?
Call To Action response can be instant due to digital technology. 
                      

Aims and objectives 
Target audience 
Key messages
Approach 
Representation 
Campaign logistics (Structure of campaign, timescales, budget) 
Choice of media (justify) 
call to action 
legal and ethical 
Regulation






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