Psychographics and audience targeting

 Mainstreamer - Someone who follows the trends and uses a lot of pop culture references.

Explorer - Somebody who is up for discovery and up for a challenge. 

Reformer - Somebody who would donate to charity. 

Aspirer - People who care a lot about status and want to be wealthy. 

Succeeder  - Somebody who wants something to show that they have succeeded. 

Struggler - Someone who is dependent on quick fix brands and often sees themselves as a victim. 

Resigned - Not very ambitious in life and like security. 

Cross 

Cultural 

Consumer 

Characterisation