LO1 - Analysis of an advertising campaign.
"Got Milk?" Marketing campaign Aims and Objectives The aim of the "Got Milk?" campaign was to encourage milk consumption and to educate people on the benefits of drinking milk. This campaign was mainly aimed at the younger generation and was created to get younger people to drink and buy more milk since people were not buying as much milk which caused an issue for farmers because then they couldn't create Target audience The target audience for "Got milk?" is young adults and adults in and around California this their mean demographic because the decrease in milk consumption falls in between that age range. Furthermore, this is also targeted at ethnic groups and religions, the psychographic profile this targeted is mainstreamers since the advertising used is mainly mainstream movie posters and celebrities such as Kermit the Frog and "Stone Cold" Steve Austin. Moving on to social grade, the main social grade for this ...
